SKILLS & EXPERTISE

UX DESIGN
PRODUCT STRATEGY & MANAGEMENT
E-COMMERCE
ART DIRECTION
IOS
ANDROID
A/B & MULTIVARIATE TESTING
RESPONSIVE DESIGN
UI DESIGN
USABILITY TESTING
ROADMAP PLANNING
CREATIVE CONCEPTING
FUNCTIONAL DOCUMENTATION
PROTOTYPING
USER RESEARCH
BRAINSTORM FACILITATION
WIREFRAMING
DIGITAL STRATEGY
REQUIREMENTS GATHERING
INFORMATION ARCHITECTURE
DIRECTOR, PRODUCT & UX

TALIA fisher.

Experience

Director of Product & UX

Stepped up to oversee all of Product (product design, product management, and QA) at JackThreads upon the company’s split from Thrillist in October 2015; Managed a team of 9 employees; Joined the company’s leadership team and participated in strategic decision-making, budget planning, and board/investor communications; Maintained a product development roadmap that balanced the needs of our customers, internal stakeholders, and the company’s bottom line; Maintained relationships with key technology partners such as Apple and Facebook, enabling our participation as a launch partner in their product feature releases (ex: Apple Pay on the Web); Continued to own all UX design deliverables and art direction responsibilities for all product design work.

JACKTHREADS

2015-PRESENT

Lead UX Designer

Led product design work across all JackThreads, Thrillist, & Supercompressor properties; Produced all UX design deliverables including wireframes, user flows, and functional specifications for our responsive websites, iOS app, and Android app; Provided art direction and managerial oversight for 2 visual product designers; Conducted A/B testing on all product features with iterative design tweaks as needed to ensure that every experiential change resulted in increased revenue; Collaborated closely with product managers, developers, and QA to ensure that our product releases were timely and maintained a high standard of quality; Collaborated with graphic design and visual merchandising teams to ensure that our product design solutions satisfied business needs and maintained or reduced operational effort to support.

THRILLIST MEDIA GROUP

2014-2015

• Senior Information Architect (Oct 2012 - Dec 2014)

 Information Architect (Oct 2011 - Sep 2012)

User Experience Associate (Sep 2010 - Sep 2011)

 

Clients: Spotify, Uniqlo, Mercedes-Benz, smart, A&E, General Mills, Autoweek, PNC, Prudential, EMC

Led UX work across multiple work streams for Uniqlo, one of the largest and most strategically important accounts in the NY office; Owned UX deliverables such as wireframes, flows, site maps, competitive audits, feature requirements & prioritization, and roadmap planning documents across a wide variety of projects; Established a new framework for designing and developing responsive websites that was adopted by other client teams internally; Collaborated closely with visual designers and functional analysts to craft final designs and functional documentation that aligned with UX design principles and served the needs of the target audience; Participated in tech sprint planning to ensure that development work was being prioritized based on the balance between strategic importance and level of effort; Mentored junior UX designers on client projects as well as through our annual associate & internship training programs.

• Account Manager (Jul 2010 - Aug 2010)

 Account Executive (Jul 2009 - Jun 2010)

Ad Operations Coordinator (Feb 2009 - Jun 2009)

 

Acted as day-to-day agency point of contact for junior to mid-level clients; Assisted in the creation of project timelines; Responsible for accounting and discrepancy resolution; Ad creation, assignment, and trafficking to

publishers using the Atlas Media Console; Created custom Atlas reports; Designed customer targeting schemas; Provided strategy for tracking implementation on client’s site based on campaign metrics; Analyzed campaign results and provided recommendations for optimization; Managed relationship with publisher partners; Designed and assembled performance reports for clients; Actively participated in brainstorming sessions aimed to find workarounds for technological shortcomings.

RAZORFISH

2009-2014

Post-Production Coordinator

Supervised and scheduled post-production process for commercial spots; Produced b-roll footage shoots and voice-over recording; Researched and negotiated stock footage licensing; Interfaced between the various creative departments to have deadlines met; Responsible for final delivery to client and arranging for additional dub requests; Client relations; Performed various administrative duties as needed.

CITY LIGHTS MEDIA

2008

 
 

Creative problem-solver. Passionate. Obsessive. Straight talker. Curious AF. 

© 2017 by Talia Fisher

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