SKILLS & EXPERTISE
PRODUCT STRATEGY & MANAGEMENT
A/B & MULTIVARIATE TESTING
DIRECTOR, PRODUCT & UX
Director of Product & UX
Stepped up to oversee all of Product (product design, product management, and QA) at JackThreads upon the company’s split from Thrillist in October 2015; Managed a team of 9 employees; Joined the company’s leadership team and participated in strategic decision-making, budget planning, and board/investor communications; Maintained a product development roadmap that balanced the needs of our customers, internal stakeholders, and the company’s bottom line; Maintained relationships with key technology partners such as Apple and Facebook, enabling our participation as a launch partner in their product feature releases (ex: Apple Pay on the Web); Continued to own all UX design deliverables and art direction responsibilities for all product design work.
Lead UX Designer
Led product design work across all JackThreads, Thrillist, & Supercompressor properties; Produced all UX design deliverables including wireframes, user flows, and functional specifications for our responsive websites, iOS app, and Android app; Provided art direction and managerial oversight for 2 visual product designers; Conducted A/B testing on all product features with iterative design tweaks as needed to ensure that every experiential change resulted in increased revenue; Collaborated closely with product managers, developers, and QA to ensure that our product releases were timely and maintained a high standard of quality; Collaborated with graphic design and visual merchandising teams to ensure that our product design solutions satisfied business needs and maintained or reduced operational effort to support.
THRILLIST MEDIA GROUP
• Senior Information Architect (Oct 2012 - Dec 2014)
• Information Architect (Oct 2011 - Sep 2012)
• User Experience Associate (Sep 2010 - Sep 2011)
Clients: Spotify, Uniqlo, Mercedes-Benz, smart, A&E, General Mills, Autoweek, PNC, Prudential, EMC
Led UX work across multiple work streams for Uniqlo, one of the largest and most strategically important accounts in the NY office; Owned UX deliverables such as wireframes, flows, site maps, competitive audits, feature requirements & prioritization, and roadmap planning documents across a wide variety of projects; Established a new framework for designing and developing responsive websites that was adopted by other client teams internally; Collaborated closely with visual designers and functional analysts to craft final designs and functional documentation that aligned with UX design principles and served the needs of the target audience; Participated in tech sprint planning to ensure that development work was being prioritized based on the balance between strategic importance and level of effort; Mentored junior UX designers on client projects as well as through our annual associate & internship training programs.
• Account Manager (Jul 2010 - Aug 2010)
• Account Executive (Jul 2009 - Jun 2010)
• Ad Operations Coordinator (Feb 2009 - Jun 2009)
Acted as day-to-day agency point of contact for junior to mid-level clients; Assisted in the creation of project timelines; Responsible for accounting and discrepancy resolution; Ad creation, assignment, and trafficking to
publishers using the Atlas Media Console; Created custom Atlas reports; Designed customer targeting schemas; Provided strategy for tracking implementation on client’s site based on campaign metrics; Analyzed campaign results and provided recommendations for optimization; Managed relationship with publisher partners; Designed and assembled performance reports for clients; Actively participated in brainstorming sessions aimed to find workarounds for technological shortcomings.
Supervised and scheduled post-production process for commercial spots; Produced b-roll footage shoots and voice-over recording; Researched and negotiated stock footage licensing; Interfaced between the various creative departments to have deadlines met; Responsible for final delivery to client and arranging for additional dub requests; Client relations; Performed various administrative duties as needed.
CITY LIGHTS MEDIA