OBJECTIVE

Leverage Spotify's immense user data to create an engaging year-end retrospective experience that their customers would love and want to share. 

MY ROLE

Wireframe Design, Functional Behavior Definition + Specification, Visual Design Consult

RESULTS

1 MM

Personal Year In Reviews Generated

5 MM

PERSONALIZED VIEW
GLOBAL VIEW

Final Designs

CASE STUDY VIDEO

Spotify - Year in Music

Razorfish  2014

Sample Wireframes

Personalized Summary for Social Sharing

Top Artists
Because this project was to be a simple 2 page microsite, the general experience had been largely defined in the pitch. I was brought on to the project to ensure that the experience would be easy to comprehend and engage with. I fleshed out details such as navigation, interaction patterns, and responsive behavior.
Top Artists - Expanded
The main goals of this campaign were to drive engagement (both within the experience and on the Spotify platform) and social sharing. As such, I strived to make every "card" within the experience expandable to show more information, link out to the Spotify platform, and discretely shareable.
Genre Breakdown
The genres that made up a person's unique genre composition were sourced from a robust database of sub-genre classification and artist mapping created by a team at Spotify. Once we learned that this data existed, we simply had to find a way to include it.

Click below for a link to the full genre mapping.
Genre Breakdown Tooltip
The genres that made up a person's unique genre composition were sourced from a robust database of sub-genre classification and artist mapping created by a team at Spotify. Once we learned that this data existed, we simply had to find a way to include it.

Click below for a link to the full genre mapping.
Globe View
Emphasizing Spotify's global presence was important to our clients. One way that we highlighted this was through a 3D interactive globe module that surfaced the top distinctive song by country. The original pitch design featured a flat map view, but I suggested that we aim higher by making a draggable 3D globe with expanding hotspot pins. Thanks to an open-source WebGL Globe Chrome Experiment, we were able to do so with a reasonable amount of effort.

Click below for Chrome Experiment link.
Social Share Card
One of the insights that came out of a previous iteration of this campaign was that users were taking screenshots of their summary snapshot and posting it to social media. We knew that we had to provide a better vehicle for sharing this year. The result was a shareable auto-generated image asset that summarized key data points from a person's own year in review.

We made this an image in order to display more prominently within social feeds and to allow native zooming within Facebook/Twitter.
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The Clio Awards, 2015

Silver - Music, Social Media

The Clio Awards, 2015

Bronze - Music, Innovative

AWARDS

The Webby Awards, 2015

Winner - Media & Entertainment

The Webby Awards, 2015

Nominee - Best Visual Design Aesthetic

The One Show, 2015

Gold - UX/UI Data & Human Experience

Cannes Lions, 2015

Shortlist - Use of Social Data & Insight

Site Visits

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© 2017 by Talia Fisher

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