2013 Art Director's Club Awards

Gold - eCommerce Website

2013 Webby Awards

Nominee - Shopping

2013 Webby Awards

Nominee - Best Practices

AWARDS

Uniqlo - US eCommerce Website

Razorfish  2012
OBJECTIVE

Create a best-in-class digital flagship store that is as beautiful and exciting as their brick and mortar stores --- to be launched 5 months later.

MY ROLE

Wireframe Design, Functional Behavior Definition + Specification, Visual Design Consult

Category Page

CATEGORY PAGE

CATEGORY PAGE

Women's Ultra Light Down Outerwear

PRODUCTS GROUPED BY SUBCATEGORY

PRODUCTS GROUPED BY SUBCATEGORY

Organizing products into distinct subcategories gives order to the brand’s large breadth of products, making it easy to find exactly what you’re looking for, and to learn more about specific product features at a glance.

MIXING CONTENT WITH PRODUCT

MIXING CONTENT WITH PRODUCT

UNIQLO’s rigorous R&D process ensures that every product is engineered with human needs in mind. We created a flexible grid system to intersperse these details within the product browsing experience to make shopping more informative without getting in the way.

MINIMALIST PRODUCT TILES

MINIMALIST PRODUCT TILES

How to display products on uniqlo.com needed to be as well-organized as they are in a UNIQLO store. All information was precisely arranged so that product tiles struck a perfect balance between visual prominence and white space on the page.

Interactive 360° Mannequins

MORE PROJECTS

© 2017 by Talia Fisher

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