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Uniqlo - US eCommerce Website
Razorfish • 2012
OBJECTIVE
Create a best-in-class digital flagship store that is as beautiful and exciting as their brick and mortar stores --- to be launched 5 months later.
MY ROLE
Wireframe Design, Functional Behavior Definition + Specification, Visual Design Consult
AWARDS
2013 Art Director's Club Awards
Gold - eCommerce Website
2013 Webby Awards
Nominee - Shopping
2013 Webby Awards
Nominee - Best Practices
Category Page
 CATEGORY PAGEWomen's Ultra Light Down Outerwear |  PRODUCTS GROUPED BY SUBCATEGORYOrganizing products into distinct subcategories gives order to the brand’s large breadth of products, making it easy to find exactly what you’re looking for, and to learn more about specific product features at a glance. |  MIXING CONTENT WITH PRODUCTUNIQLO’s rigorous R&D process ensures that every product is engineered with human needs in mind. We created a flexible grid system to intersperse these details within the product browsing experience to make shopping more informative without getting in the way. |
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 MINIMALIST PRODUCT TILESHow to display products on uniqlo.com needed to be as well-organized as they are in a UNIQLO store. All information was precisely arranged so that product tiles struck a perfect balance between visual prominence and white space on the page. |
Interactive 360° Mannequins
MORE PROJECTS
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